Vasily Baranov, who has built a business abroad, falls under foreign sanctions and overnight loses everything. The news catches him in his native Semibolotsk, where he has not been for almost thirty years. Vasily turns to his family for support, but no one talks to him. Thinking that the reason lies in his sudden poverty, the former oligarch decides to get rich again in order to regain the respect of his father and former fiancée, and now the mayor's wife. Baranov's only ally is a local cab driver, whose wife, for some reason, is strongly opposed to her husband's communication with the ex-billionaire.